Replacing four static forms with one routed conversation.
The problem was textbook: four "Contact Sales" forms, each routing to a different SDR queue, none of them qualified. Linear's growth team replaced the lot with a single ContactYou flow that asks three questions, scores against their ICP, and books the rep's calendar directly.
- Form-to-meeting
- 4.1% → 42.3%
- Median time-to-book
- 11h 20m → 3m 48s
- SDR triage hours / month
- 184 → 22